noun
Definition: A marketing tool that offers valuable content in exchange for a prospect's contact information, such as an email address.
Lead Magnet (MARKETING STRATEGY): In the context of marketing, a lead magnet is a resource—such as an ebook, checklist, or webinar—that is provided to potential customers to encourage them to share their contact details. This strategy helps businesses generate leads by enticing users with valuable content that addresses their needs or interests.
Lead Magnet (GATED CONTENT): As a form of gated content, lead magnets require users to fill out an opt-in form before accessing the resource. This process not only captures leads but also allows marketers to segment their audience based on the type of lead magnet they chose, enhancing targeted marketing efforts.
Common Usage:
For businesses and marketers, implementing a "lead magnet" is essential for building an email list and nurturing relationships with potential customers, ultimately increasing the chances of converting leads into paying clients.