noun
Definition: A standalone web page designed specifically to convert visitors into leads or customers by focusing on a single call to action.
Landing Page (DIGITAL MARKETING): In digital marketing, a landing page is created as the destination for visitors after they click on a link from an advertisement, email, or search result. Unlike general website pages, landing pages have no navigation links and are solely focused on encouraging visitors to take a specific action, such as signing up for a newsletter or downloading a resource.
Landing Page (LEAD GENERATION): As a lead generation tool, landing pages typically feature forms that capture visitor information in exchange for valuable content or offers. This targeted approach helps businesses streamline their marketing efforts and improve conversion rates by eliminating distractions and guiding visitors toward a clear goal.
Common Usage:
For marketers, utilizing a "landing page" is essential for maximizing conversions and effectively capturing leads, as it provides a focused environment where visitors can easily understand the value of the offer and take action.