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Switch To Professional Account On Instagram From Desktop

Updated on 30 Jul, 2024

You need a professional account rather than the default personal account to live stream on Instagram from your desktop.

Once you log into your Instagram account, click More at the left panel.

instagram-menu

Click Settings.

instagram-settings

Scroll down the Settings column to select Account type and tools.

instagram-account-type

Click, Switch to professional account.

instagram-switch-professional-account

Business and Creator accounts are the two additional categories into which the professional account of Instagram is separated. Both provide comparable features, but they target different user bases.

  • Creator account is best for influencers, public figures, content creators, and artists who focus on building a personal brand and engaging with their audience.
  • Business Account suits brands, businesses, and anyone looking to promote products or services on Instagram.

In this demonstration, we'll choose the Creator before clicking Next at the bottom.

instagram-creator-account

You can see the Instagram Creator account is best for public figures, content producers, artists, and influencers.

Click Next.

insta-creator

Select a category, and click Done.

category

You've successfully switched to the Instagram professional account.

Click Done.

instagram-professional-account