noun
Definition: Pay-Per-View (PPV) is a monetization model that allows viewers to pay a fee to access specific content, such as live events, movies, or shows, on an individual basis rather than through a subscription.
Pay-Per-View (CONTENT ACCESS): In the context of live streaming, gaming, webinars, and podcasting, PPV enables content creators to offer exclusive access to particular events or programs. Viewers pay only for the content they want to watch, making it a flexible option for those who may not wish to commit to a full subscription service.
Pay-Per-View (REVENUE MODEL): This model is particularly popular for special events such as sports matches, concerts, and exclusive broadcasts. By charging viewers per event, creators can generate revenue directly tied to the popularity of specific content, allowing for targeted monetization strategies.
Common Usage: For content creators and broadcasters, implementing a PPV system can enhance revenue opportunities by catering to audiences interested in specific events. Platforms like UFC Fight Pass and various streaming services utilize this model to provide access to high-demand content without requiring long-term commitments from viewers. This approach allows audiences to enjoy premium experiences while giving creators the financial incentive to produce exclusive programming.