noun
Definition: Overlays refer to graphical elements or presentations that are superimposed onto existing content, such as images, videos, or web pages, to enhance the viewer's experience by providing additional information or visual appeal.
Overlays (AUDIO/VISUAL ENHANCEMENT): In video production and live streaming, overlays are used to add branding, text, graphics, or other visual elements on top of the primary content. This technique helps convey essential information, such as social media handles or viewer engagement prompts, without disrupting the flow of the main content.
Overlays (DIGITAL MARKETING): In digital marketing, overlays can serve as interactive components that capture user attention. They may include advertisements, promotional messages, or calls to action that appear on top of a webpage or video player, enhancing user engagement while providing relevant information.
Common Usage: For content creators, marketers, and designers, utilizing overlays is crucial for creating visually appealing and informative content. By strategically implementing overlays, they can improve audience interaction and retention while effectively communicating messages or branding elements within their digital assets.