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Jingle

Updated on 18 Oct, 2024

noun

A jingle is a short, catchy tune or slogan used in advertising or branding to promote products, services, or companies. These are often designed to be memorable and easily recognizable, frequently featuring in audio content such as podcasts, radio shows, and TV commercials.

Jingle noun (ADVERTISING):
A brief musical composition or slogan specifically created for marketing purposes. Its primary goal is to make a brand, product, or message stick in the listener's mind, often becoming associated with the brand over time.

Jingle noun (AUDIO TOOL):
A sound branding technique in which a distinct tune or lyrical phrase is crafted to promote a product or service, regularly used in mediums like podcasts, radio, and television. These jingles are engineered to be easy to recall and trigger brand recognition upon hearing.

Common Usage:
In podcasts and radio shows, a "jingle" is often used at the start or end of episodes or during transitions to signal specific segments, reinforce brand identity, or promote a sponsor’s product.